Volvo Fashion Week Moscow Buyers Department and Volvo Fashion Week Moscow Buyers Coordination Board.
Volvo Fashion Week Moscow Buyers Department and Volvo Fashion Week Moscow Buyers Coordination Board function within the frames of Volvo Fashion Week Moscow project.

Buyers Department and Buyers Coordination Board continually perform both under the Volvo Fashion Week Moscow project and under other special projects on the year-round basis.

The main purpose of the department is to secure the mutually beneficial cooperation between the producers (of the consumer goods, in particular, clothing, accessories etc.) and the representatives of trading companies and other interested parties, as well as to elaborate the Volvo Fashion Week Moscow project market strategy, work out recommendations and coordinate the processes of defining and pursuing the purchasing, sales and service policies. The project internal and external environment functions are as follows: competition analysis, market segmentation and positioning, price setting, assortment formation and definition of goods and customer service quality requirements, product promotion, as well as shaping and maintaining the image of the project and brands.

Buyers department and Buyers Coordination Board carry out special events and projects:
— providing certain marketing services at the special request, planning and coordinating activities;
— defining goods and service promotion strategy and arranging its implementation;
— collecting necessary information for market analysis and prediction;
— investigating general conditions and current state of the market and development trends;
— researching the consumer and trade dealer needs and attitudes to the company production
— organizing and taking part in market segmentation and investigating segment parameters (demand levels, price attitudes, certain segment competition etc)
— carrying out marketing plans economic analysis and assessment, working out recommendations for their improvement;
— developing modes of marketing structure and data base state analysis and optimization;
— providing urgent economic analysis of current marketing activity, in particular, analysis of sales process and its compliance with the planned performance, studying the reasons of sales plan deviations and making the necessary amendments;
— working out price policy suggestions;
— selecting and organizing in cooperation with other companies the implementation of certain sales stimulation methods (including fairs, exhibitions, markdowns, coupon sales, submitting the product samples for test etc.)
— developing investigation programmes and carrying out researches of consumer preference and behavior towards the certain commodity group.
— supervising certain commodity group marketing plan implementation, working out suggestions of essential alterations.